THE FARM DIGITAL
Growth System Proposal
Prepared for Pergola One
Pergola One × The Farm Digital

A $70,000 project should not start with a generic contact form.

Pergola One already has the product. We build the path from attention to signed project.

The acquisition path
1
Premium creativeMake the transformation impossible to ignore.
2
Buyer-specific experienceMatch the message to the reason they care.
3
Qualification + bookingTurn interest into a serious consultation.
4
Revenue feedbackScale the work that creates real projects.
Attention → Qualified consultation → Signed project
ProductPremium motorized pergolas
FocusQualified opportunities
SystemCreative through attribution
PartnerThe Farm Digital
01
The opportunity

The product already creates desire. The path to purchase should do the same.

Pergola One sells a highly visual, high-value transformation. The opportunity is to give each serious buyer a clear next step.

What already works

A product people want to see

Completed projects, moving roofs and year-round spaces naturally create attention.

What we build

A system that captures intent

Dedicated journeys qualify prospects, book consultations and connect marketing to revenue.

The goal is not more traffic. The goal is a clearer path from interest to signed project.

02
The growth system

One team owns the path from creative to revenue.

The work is designed as one connected acquisition system—not a collection of disconnected marketing services.

Creative
→
Landing experience
→
Qualified lead
→
Design consultation

Demand

Premium organic and paid creative built around the projects, product and buyers.

Conversion

Landing pages, qualification, photo upload and consultation booking.

Follow-up

CRM, automated confirmation and a visible pipeline for every opportunity.

Optimization

Creative and media decisions informed by lead quality and closed-project revenue.

03
Buyer journeys

Three buyers. Three reasons to care.

The landing page should finish the job the ad started.

Luxury residential

Design your outdoor space.

Lead with transformation, year-round use, design and a preliminary project range.

Sukkah market

A luxury space that becomes your Sukkah.

Lead with beauty, ease of use and the product’s specific fit for observant homeowners.

Commercial + hospitality

Turn outdoor space into year-round revenue.

Lead with usable seating, weather control and the economics of extending the season.

04
What we build

The acquisition layer around the existing business.

Not a giant custom website. A focused system that gives paid and organic attention somewhere productive to go.

Creative engine

Monthly production, scripting, editing, project footage and ad variations.

Meta acquisition

Campaign setup, audience testing, creative testing and ongoing media management.

Landing experiences

Segment-specific pages with a clear offer and message for each buyer.

Qualification

Location, property type, dimensions, budget, timeline and project-photo collection.

Booking + follow-up

Immediate consultation scheduling, confirmation and automated nurture.

Pipeline + attribution

Track which campaigns create qualified consultations, proposals and closed projects.

05
First 90 days

Build. Learn. Scale what closes.

Month 1: Build

Build the funnel, tracking, qualification and first creative. Launch.

Month 2: Learn

Find which messages create qualified consultations and where the funnel loses people.

Month 3: Scale

Scale winning creative, audiences and markets only when the economics justify it.

The goal is not the cheapest lead. The goal is the highest value qualified opportunity.

06
Investment

Two ways to start. One recommended path.

Start with content, or build the full acquisition system around it.

Content Partnership

Build the brand.

$2,500 / month

For consistently strong creative without rebuilding the acquisition infrastructure yet.

  • Monthly production
  • 8 original short-form videos
  • Creative strategy + scripting
  • Editing + project footage
  • Organic social management
  • Residential, Sukkah + commercial angles
No setup fee.
Recommended · Growth Partnership

Build the acquisition system.

$4,500 / month

For turning Pergola One’s creative into a measurable path from attention to qualified consultation.

  • Everything in Content Partnership
  • Meta ads management + testing
  • Buyer-specific landing pages
  • Lead qualification + booking
  • CRM + follow-up automation
  • Attribution + funnel optimization
One-time system build: $3,000 · Ad spend separate.

The product is already premium. Build the acquisition system to match it.

Create demand. Qualify it. Track what closes. Scale what works.

The Farm Digital × Pergola One Growth System Proposal