THE FARM DIGITAL

PREPARED FOR PERGOLA ONE

GROWTH SYSTEM

A premium project deserves a premium path to purchase.

Pergola One already has the product. We build the path from attention to qualified consultation.

The acquisition path

See the transformationCreative built around the buyer

Land on the right messageResidential, sukkah or commercial

Qualify the projectBudget, location, timeline, photos

Book the consultationMove serious buyers forward immediately

Track what closesRevenue tells us what to scale

The product is premium. The buying journey should be too.

Prepared forPergola One

Prepared byThe Farm Digital

FocusQualified Project Growth

SystemCreative → Consultation

The opportunity

The product creates demand. The funnel captures it.

Pergola One is easy to want. The opportunity is to give each buyer a clearer path from interest to consultation.

Creative creates intent

Show the transformation, the technology and the finished space.

The funnel qualifies it

Budget, location, timeline and project details surface the serious inquiries.

Revenue closes the loop

Track which paths create consultations and signed projects, then scale them.

Three buyer journeys

One pergola. Three very different reasons to buy.

The strongest acquisition system does not ask every buyer to respond to the same message. We build distinct paths for the three clearest opportunities.

Luxury residential

Design your outdoor space.

Sell the transformation: a true four season extension of the home.

Sukkah market

A luxury space that becomes your sukkah.

Own the Sukkah-ready use case Pergola One already understands.

Commercial

Turn outdoor space into usable revenue.

Sell usable square footage, more operating days and year round seating.

The landing page should finish the job the ad started.

What we build

Build the path to a serious buyer.

The Farm connects creative, paid media, qualification and follow up into one acquisition system.

CREATIVE

Premium content built to stop the scroll

Transformations, demonstrations, testimonials, drone, static creative and social native ads.

PAID ACQUISITION

Meta campaigns built around qualified markets

Meta management, testing, retargeting and scaling by market.

LANDING EXPERIENCES

The right message after the click

Dedicated pages for residential, Sukkah and commercial traffic.

QUALIFICATION

Separate curiosity from real projects

Budget, location, timeline, project type and photos before the first call.

BOOKING + FOLLOW UP

Move serious buyers forward immediately

Booking, reminders and follow up so qualified leads keep moving.

PIPELINE + ATTRIBUTION

Know what becomes revenue

Track consultations, proposals and closed revenue back to the source.

Creative

→

Landing Page

→

Qualified Lead

→

Consultation

The engagement

Two ways to start. One recommended path.

Start with content, or build the full acquisition system around it.

Content Partnership

Build the brand.

$2,500 / month

For consistently strong creative without rebuilding the acquisition infrastructure yet.

Monthly production
8 original short form videos
Creative strategy and scripting
Editing and project footage
Organic social management
Residential, Sukkah and commercial angles

No system build fee.

Recommended · Growth Partnership

Build the acquisition system.

$4,500 / month

For turning Pergola One creative into a measurable path from attention to qualified consultation.

Everything in Content Partnership
Meta ads management and testing
Buyer specific landing pages
Lead qualification and booking
CRM and follow up automation
Attribution and funnel optimization

One time system build · $5,000

$2,500 kickoff Tracking, funnel foundation and first creative live.

$2,500 launch Buyer landing pages and CRM automation live.

Recommended starting Meta budget is $2k to $3k per month, paid directly to Meta by Pergola One and scaled only when the economics justify it.

First 90 days

Build. Learn. Scale what closes.

Month 1: Build

Build the funnel, tracking, qualification and first creative. Launch.

Month 2: Learn

Find which messages create qualified consultations and where the funnel loses people.

Month 3: Scale

Scale winning creative, audiences and markets only when the economics justify it.

The goal is not the cheapest lead. The goal is the highest value qualified opportunity.

Terms

Clear ownership. Clear checkpoint.

Initial term

Three month initial commitment, then month to month with 30 days notice.

Billing

Partnership fees bill monthly in advance. The system build is invoiced at the two milestones above.

Ad spend

Ads run through Pergola One's own ad accounts and are paid directly by Pergola One.

Ownership

Pergola One owns the accounts, the data and everything created for the engagement.

Day 60 to 90 checkpoint

We put a real checkpoint on performance.

At kickoff, we agree on the qualified consultation target. If we are there by the Day 60 to 90 review, we talk about scaling. If we are not, we fix what is not working or part clean. The goal is to earn the right to keep growing the system.